Google’s Latest Update for Its Algorithm in Detail
December 15th, 2007 | by admin |Google has recently released an update to the search engines algorithm. Nicknamed “Jagger” has led to this update to critical changes in the way Google does weight to certain factors, it looks at in the coming for the PageRank. For this reason, there were dramatic changes in Google’s search results. Google, for its part, has claimed that it is only to give you more relevant results from search engines, maximizing the viewfinder experience.
In the weeks after the update was performed, several sites that are not yet in top spots have suddenly flew in the rankings, while some of the countries that rank high have been found, their fluctuating ranking.
What is the update? And what changes were in the Google system?
Older sites highlighting see in the results
One of the three affected areas is the domain of the site of the age or history. Google has decided that the emphasis is on the website of age in the calculation PageRank. An obvious effect of this is that older sites have suddenly in the top spots of each page of search results, the recent outclassed.
This change has led to several questionable impact. When the older sites have much more information than the relatively new site, previously the first place, then it is good. But if they do not, then Google has inadvertently biased against newer places with better quality. By default, older sites have outdated information, which in most cases probably irrelevant or missing information you a Web searcher in his search for information.
On a positive note, the greater emphasis on the older sites led to the suppression of the black hat technique of launching multiple domains only to win series.
Recalculates values for Google Backlinks
Google has also made changes to how they value links or links to a web site. Previously Google simply calculates the number of links to your site (treatment as a vote of support on the way) in the coming your side with the ranking. With this update now, Google has different weights depending on the Link’s age. Newer links have lower values in comparison to the links existed that a fairly long way ahead. Google has adjusted its algorithm in a way that links start to gain more weight after periods of time.
This change will also affect the webmasters, on the purchase link to the structure of their incoming links. No longer could they depend on these methods to quickly gain rank, because no new link for the site, which still take some time before they could build some weight to significant influence on the website of the rankings.
PageRank lose part of its significance
The latest update led to lower importance for the PR value in the calculation of the ranking. Google has apparently recognized that a high PR value is not at all related to a Web site of the relevance and importance to a search request. PR, after all, is calculated by the number of links back to a site with a factor that is important, from the use of the site is pointed out in connection with the site, the recommendation. High quality links lead the heaviest weight in the calculation, as these links are from sites that are considered relevant (and thus important) on the website.
PageRank has different SEO abuse by some experts that the use of black hat techniques artificially inflate websites PR values. While high PR serve little on the side of the current ranking in the results, artificially high PR sites can once in a while defraud a link webmaster purchase to buy links from them.
This is in connection with the purchase of PR practice, where a webmaster buys rights of a high PR site to a link to his site. This practice stems from the longstanding belief within the SEO community that a site is a high-tech PR website is the PR value of this page. Therefore, webmasters buy links from high PR sites for this purpose, although with age Apart from the delay algorithm this practice has lost its effectiveness.
It has been speculated that PageRank be replaced by trust rank, a similar algorithm used by Google rival Yahoo, although this has never been created by public statements. It is also said that Google may have decided that the confidence of rank, is irrelevant. Since they are similar, Google could come to the conclusion that their own PageRank algorithm is irrelevant, as well, although most people find this unlikely.
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